BIGfrontier is Chicago's only BIG Idea public relations boutique, pioneering the third generation of PR. Where many firms deliver tactical based solutions, BIGfrontier develops a high level strategy wrapped around a BIG Idea that drives campaigns. We are living in an information intensive society where consumers are motivated by internal and external searches for taste, identity, meaning, passion, ego, belongingness, value and a thousand other variables. How do you crack this code? Our approach is a hybrid of branding, marketing, sociological and creative techniques wrapped around the dissemination of ideas: PR. Our ideas redefine categories, expand brands and above all, garner positive, memorable attention.
