What's your M2M strategy? We've helped define the space.
The original M2M marketing company...
BIGfrontier is possibly the only marketing firm in the country that has specialized in developing M2M strategies since the beginning of the decade. Our success in the field is virtually unparalleled and we have worked across multiple business and technology channels to help our clients grow, attract new customers and literally define the space.
Our M2M work has consisted of everything from broadcast exposures, national print exposure, blog and social media development, white paper development, speaking engagement development and booking, and overall marketing strategies. Our most significant achievement within the space involves work with nPhase, which contributed to their acquisition by Qualcomm, and then subsequent work helping expand the Smart Services channel and literally helping them discover and define the Smart Cleantech channel, which is delineated in the paper to the right, co authored by BIGfrontier and Qualcomm.
Could your company use this kind of thinking to help move your M2M initiatives forward? If so, we've got the playbook that will take you to where you'd like to grow. Let's talk now. Call us at (312) 602-2434
Smart Cleantech white paper
nPhase/Qualcomm Case Study
One of the defining moments in the history of M2M occurred when BIGfrontier received a call from a company name Professional Consulting Services. They wanted to launch a new company, which didn't have a name, and were going to conduct work in a space that had too many names. During the course of our first meeting they explained to us that M2M meant "Mobile to Mobile," "Mobile to Machine," Machine to Machine," and "Machine to Man." The phenomena they were describing had been recently defined by Gartner Research as the "Pervasive Internet." Needless to say, machine or remotely distributed device data could be communicated with and monitored, and most importantly, acted on remotely. And this created a wealth of new business models for manufactures that had found their products commoditized and their market revenues stagnant. The information age had become a critical element for the evolution of the industrial age, and the newly minted nPhase would famously popularize and successfully market this initiative. BIGfrontier worked in tandem with nPhase for six years through their acquisition by Qualcomm, and then an additional two years helping them shape the nPhase M2M methodology into Smart Services. Here is that story...
Defining your M2M strategy...
Every company playing within this space has a unique perspective, a story to tell that is unique. BIGfrontier has the knowledge of this space to help you define that story then tell it in a manner that potential customers and partners will be interested in hearing. We can help you cross the chasm and emerge as a leader within this space. Our methodology involves mining your company for its intellectual assets, determining a unique position on trends in the industry and making sure that your company is quoted - its voice heard, over the storm of companies seeking to define themselves and their position within this space.
BIGfrontier methods for M2M companies...
Thought leadership campaign Analyst relations campaign Media relations campaign Speaking campaign Targeted event exposure Leadership summit development Pro and reactive media relations White paper development Awards programs Social network and blog development
