Blogs, videos, online communities, viral communications: the networked world has become the primary source of information for many U.S. consumers, and information leads to decision making. With an array of options as dizzying as the tequila selection at the Mexico City airport, many companies are struggling with the correct approach to social networking campaigns. Do a quick Google search for terms like "word of mouth" marketing and "social networking" and you'll find legions of lost marketers trying to catch up to reality. Most of them still think e-mail campaigns are cutting edge. How 90's!
BIGfrontier has been studying and working with social networks since we published an interview with Howard Rheingold, author of Smart Mobs, in 2003. We celebrated the concept of Word of Mouth marketing in Chicago when we hosted an exclusive BIGfrontier BIG Idea Breakfast event with Emanuel Rosen, author of the Anatomy of Buzz, in July 2002, literally years before mainstream marketers founded groups like WOMMA and "discovered" the concept. Rosen's book is still the preeminent primer on word of mouth marketing as reflected in this interview that BIGfrontier published in 2002. Here's a link to a discussion on new forms of marketing between Steve Lundin, Emanuel Rosen and the managing partners of mobium creative group.
BIGfrontier's social networking division offers far more than just helping your company construct a blog. Through our unique understanding of sociology, data collection, the online world, and sheer creativity, we are able to craft social networking campaigns that deliver results while other companies are still looking up URLs. Here's a little taste of what we've done recently. Want some of our mojo working for you? Come to papa...
Buji: Buji is a consumer focused company producing skin care products for people with active lifestyles. After conducting a national survey of golfers we found that 22% had been afflicted with poison ivy while playing. BIGfrontier developed a social networking campaign aimed at golfers, for Buji Block and Buji Wash (products that target the source of poison ivy.) This BIGfrontier produced video was circulated by a community of golf aficionados developed around a BIGfrontier generated influencer hub. Additional campaign elements included research, national survey development and traditional and non traditional PR work.