Here's a little secret: we stay with it because we stay on top of it. That translates into reading. LOTS of reading. Here, in no particular order, are some of our recommended favs to help you stay up to speed on what's happening around your universe. And no, you won't find anything from the Oprah Show here, she's got her own list.
Smart Mobs: Howard Rheingold
Smart Mobs: Howard Rheingold You've probably seen Howard on CNN at some time or another, texting about a dozen different people while being interviewed. This San Francisco (where else) interpersonal communications guru wrote the bible on personal interconnectivity through technology. You'll find an interview with Howard in the BIGfrontier.org archives (Rheingold interview) and his book on Amazon. Want to learn what Word of Mouth is really all about? Forget the claptrap from the proselytizing poseurs at "buzz marketing" firms and go to the source.
When Smart People Work for Dumb Bosses: Dr. Wm H. & Kathleen Lundin
The fastest way out of a job you don't like is to leave a copy of this book on your desk. Believe us, it works. This is the preeminent guide to finding an exit from the Sarte-like world you may be working in. If you're looking for pages of examples of the Boss from Hell, you've just found it. It's refreshing to know that you're not alone in the world.
When Smart People Work for Dumb Bosses: Lundin & Lundin
The Naked Corporation: Don Tapscott and David Ticoll
The Naked Corporation: Don Tapscott and David Ticoll
A prescient work on how transparency is changing the International corporation. Imagine what this would have meant for Enron! Granted these changes are gong to be slow to come, however the authors argue that what is happening reflects a shift in power towards customers, employees, shareholders and stockholders. Read this book while watching 'The Smartest Guys in the Room."
