BIGfrontier Communications Group

PR 2.GO

The BIGfrontier Method:  Oh the stories we have told.

From traditional public relations to social networks, as communications have become more complex they've also proven a time honored point that dates back to the oral tradition (the original word of mouth marketing): good stories get repeated.  BIGfrontier specializes in finding and developing the story that will move your brand forward.  And that motion will attract sales, customers and investors and resonate within all mediums.

BIG Ideas drive tactics....

Every PR professional has an arsenal of tactics at their disposal. Many traditional shops have tried to reinvent themselves as companies variously called Buzz Marketing or Word of Mouth Marketing firms, and they've caught the ear of many mainstream publications and potential customers - creating buzz about creating buzz about themselves. Well we don't believe that paying cronies to enter an establishment with consumers and pretend to enjoy a company's product is any different than a patent medicine man and a shill working an audience during the mid 19th century. Maybe these were the first Buzz Marketers? We feel that nothing generates buzz faster than a good idea. And that's the cornerstone of our approach. We will find that idea and watch it grow.

It starts with our unique approach. We use a series of methods to discover what motivates your clients and customers then we review what lies beneath the surface of your company. We are looking for the dramatic, the differentiating factors that will enable your company to become a leader in its space. Once we've found your story we may develop it along many lines. BIGfrontier is media agnostic. Our tactics are determined by any number of factors and we are experienced in delivering everything from full blown events (see bigfrontier.org) to on and offline publications to company launches and traditional media relations. Want to know the secret of creating buzz? Start with ideas that people are interested in talking about, ideas that mean something.

Take a look at our client list. Our experience cuts across several catagories including telcom, technology and consumer brands. We have launched new companies, developed new products and innovated new ways of helping companies reinvent themselves.